infringing product

New Balance celebrates a win against Chinese copycat New Barlun

A. Background

The American sportswear company New Balance has won a major case against one of China's most famous copycat brands. New Barlun was judged by Shanghai Huangpu District Court on January 5, 2021, to pay New Balance RMB 25 million in damages for trademark infringement. This compensation is one of the largest granted to an IP holder in the sportswear sector in a Chinese court .

This decision is the latest in a longstanding legal battle between New Balance and New Barlun. New Balance's battle against the copycat brand has now lasted 16 years....

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Onitsuka Tiger, the largest trademark infringement case during the past twenty years in Beijing

On November 14th, 2018 the Beijing Municipal Administration of Industry and Commerce issued the largest trademark infringement case decided by the Beijing Municipal Administration of Industry and Commerce in the past twenty years – the trademark infringement of the “Onitsuka Tiger” branded ASICS sneakers, with a fine of 55.87 million RMB.

ASICS is a Japanese limited corporation which has registered many trademarks , including those with the word “tiger”. In December of 2017, the Fengtai Branch of the Beijing Municipal Administration of Industry and Commerce,...

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How to cancel a infringing product from Chinese e-commerce platform and social media

Counterfeiting products are not unusual in China. The key players of E-commerce in China are the Alibaba Group , which holds 70% of the total E-commerce market in China with Taobao and Tmall, and JD. com with a 20% market share. They step up taking various measures to crack down on counterfeit products, but the effect is quite limited. According to a survey published by State Administration for Industry and Commerce of China (SAIC) and China Consumers’ Association in 2015, there are 7 of 9 E-commerce platforms in the spot-check which sell counterfeit or substandard quality goods. However...

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